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  1. 口紅效應

    • zhuyin[ㄎㄡˇㄏㄨㄥˊㄒㄧㄠˋㄧㄥˋ]
    • pinyin[kouhongxiaoying]
    • Lipstick effect (referring to a tendency of consumers during a recession to buy small, comforting items, such as lipstick, rather than large luxury items)