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  1. Oxford American Dictionary

    Brand X

    • IPA[brand eks]
    • n.
      a name used for an unidentified brand contrasted unfavorably with a product of the same type being promoted.

    • noun: Brand X, plural noun: Brand Xs

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    Brand X

    • n.
      a name used for an unidentified brand contrasted unfavourably with a product of the same type ...

    Oxford Dictionary