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1. Oxford American Dictionary

   brand awareness

   • IPA[brand əˈwernəs]

   • n.
     the extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services

   • noun: brand awareness

2. • 釋義

   n.

   名詞

   • 1. the extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services a campaign to increase brand awareness