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1. Oxford American Dictionary

   brand loyalty

   • IPA[brand ˈloiəltē]

   • n.
     the tendency of some consumers to continue buying the same brand of goods rather than competing brands.

   • noun: brand loyalty

2. • 更多解釋

   brand loyalty

   • n.
     the tendency of some consumers to continue buying the same brand of goods rather than competing ...

   Oxford Dictionary