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  1. Oxford Dictionary

    branding

    • IPA[ˈbrandɪŋ]

    英式

    • n.
      the action of marking with a branding iron；the action of describing someone or something as having a particular bad or shameful quality

    • noun: branding

    • 釋義

    名詞

    • 1. the action of marking with a branding iron regulations concerning the branding, movement, and sale of cattle
    • ▪ the action of describing someone or something as having a particular bad or shameful quality the branding of so many schools as failing has vexed school officials around the country his public branding of the nation's youth as hopeless had already been the subject of newspaper articles
    • 2. the promotion of a particular product or company by means of advertising and distinctive design the process of branding should be considered in global terms the key principles of successful branding