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  1. Oxford American Dictionary

    branding

    • IPA[ˈbrandiNG]

    美式

    • n.
      the action of marking with a branding iron；the action of describing someone or something as having a particular bad or shameful quality

    • noun: branding

    • 釋義

    名詞

    • 1. the action of marking with a branding iron regulations concerning the branding, movement, and sale of cattle
    • ▪ the action of describing someone or something as having a particular bad or shameful quality the branding of so many schools as failing has vexed school officials around the country
    • 2. the promotion of a particular product or company by means of advertising and distinctive design the process of branding should be considered in global terms the key principles of successful branding