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  1. Oxford Dictionary

    consumer sovereignty

    • n.
      the situation in an economy where the desires and needs of consumers control the output of producers.

    • noun: consumer sovereignty

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    consumer sovereignty

    • IPA[kənˈso͞omər ˈsäv(ə)rəntē]
    • n.
      the situation in an economy where the desires and needs of consumers control the output of ...

    Oxford American Dictionary