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1. Oxford American Dictionary

   house brand

   • n.
     a brand name used exclusively by a retailer (or a selected group of retailers) for a product or line of products that are typically sold for prices lower than that of comparable items with manufacturer brand names.；a product bearing a brand name used by the retailer and sold for a lower price

   • noun: house brand, plural noun: house brands

2. • 釋義

   n.

   名詞

   • 1. a brand name used exclusively by a retailer (or a selected group of retailers) for a product or line of products that are typically sold for prices lower than that of comparable items with manufacturer brand names.
   • ▪ a product bearing a brand name used by the retailer and sold for a lower price don't get the expensive coffee, get the house brand