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  1. Oxford Dictionary

    soft sell

    • IPA[ˌsɒf(t) ˈsɛl]

    英式

    • n.
      a method of salesmanship or advertising that uses subtle persuasion
    • v.
      sell (something) by using such a method

    • verb: soft-sell, 3rd person present: soft-sells, gerund or present participle: soft-selling, past tense: soft-sold, past participle: soft-sold

    • noun: soft sell

    • 釋義

    名詞

    • 1. a method of salesmanship or advertising that uses subtle persuasion it's this kind of soft sell that I object to—ads that tell me how wonderful everything is

    動詞

    • 1. sell (something) by using such a method we've soft-sold the service on a limited basis